Gusto is looking for a Product Marketing Manager to accelerate the growth of its core platform products, including AI tools and a mobile app, by implementing and optimizing high-performance programs throughout a small business's lifecycle with Gusto.
Requirements
- 6+ years of experience developing and executing strategic growth programs that drive business impact through integrated marketing, growth, lifecycle, or a related position
- Experience marketing AI tools and mobile apps preferred
- Deep understanding of marketing funnel tactics and metrics by stage
- Strong project management skills and ability to use data to guide decision-making and prioritization
Responsibilities
- Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data). Leverage your understanding to impact strategy.
- Influence the product roadmap by delivering on actionable insights & recommendations necessary to drive the business.
- Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams.
- Design and implement strategic end-to-end growth campaigns that engage, convert, and retain prospective buyers with a focus on specific buyer and vertical segments
- Analyze campaign performance, assess campaign effectiveness, and adapt campaigns to achieve goals
- Build strong relationships with key cross-functional stakeholders across marketing, product, customer success, and operations to ensure campaign enablement and engagement
- Develop scalable, repeatable campaign playbooks that can be applied to different customer segments
Other
- Strategic, growth-focused
- Customer-obsessed with strong go-to-market expertise
- Looking for a fast-paced environment to make a big impact
- Highly cross-functional, working closely with product and engineering teams, marketing, sales and customer success
- Consistent track record of developing customer insights, segmentation strategies, leading multi-channel growth campaigns, being collaborative, and finding opportunities to strategically uplevel marketing efforts.
- Passionate about understanding the buyer journey at each stage of the funnel for upsell and cross-sell initiatives, translating strategy into action, driving towards key metrics, and thrives in a collaborative environment.
- Recognize the value of running cross-channel campaign motions, and have the ability to think both strategically and execute at an operational level with ease.
- Outstanding communication skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind
- An influencer that establishes credibility upwards and cross-functionally to drive collaboration and decision making
- A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners
- A self-starter motivated by taking ownership of your work and crafting new opportunities for experience
- Someone who gets excited about working in a fast-paced, fun and collaborative environment; with the ability to embrace change and ambiguity
- BA/BS degree
- Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).
- When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
- Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
- Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
- Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
