Meta is looking for a Consumer Product Marketing Manager to support a global audience for prescription optical products, aiming to influence product strategies, drive adoption, and enhance the customer experience.
Requirements
- Experience analyzing data and translating to insights that support product development and go to market strategies
- Experience executing on initiatives within a measurable and data-driven framework
- Experience leading implementation of complex product or service offerings
- Experience working with technical partners to translate between technical and consumer languages
- 5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
- Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
- Experience collaborating with external vendors and partners
Responsibilities
- Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
- Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
- Create go-to-market (GTM) strategy to drive product adoption and engagement
- Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals
- Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
- Serve as the subject matter expert on prescription wearer and channel needs and mindsets
- Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
Other
- Experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.
- Bachelor's degree
- Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
- Interest and understanding of Virtual and Mixed Reality
- MS/MBA degree
