Meta is looking to commercialize prescription (Rx) smart glasses and AR products within the vision insurance channel. The business problem is to define and execute a strategy that enables member access to these new technologies through insurance benefits, manage product positioning within various insurance formulary scenarios, and drive adoption and engagement in existing and new channels.
Requirements
- 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
- In-depth knowledge of vision insurance across multiple providers
- Experience with insurance formulary management and provider network strategies
- Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
- Experience analyzing data and translating to insights that support product development and go-to-market strategies
- Experience leading implementation of complex product or service offerings
- Experience working with technical partners to translate between technical and consumer languages
Responsibilities
- Lead the definition and execution of vision insurance strategy and relationships for Meta’s wearables’ business
- Define the value proposition for insurance providers to enable member access to Meta’s products using insurance benefits
- Manage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditions
- Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
- Create go-to-market (GTM) strategy to drive product adoption & engagement
- Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
- Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
Other
- Serve as the subject matter expert on prescription wearer and channel needs and mindsets
- Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
- Interest and understanding of Virtual and Mixed Reality
- Bachelor's degree
- MS/MBA degree
