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Product Marketing Manager - Prescription Payer Management

Meta

$158,000 - $223,000
Aug 24, 2025
Burlingame, CA, US
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Meta is looking to solve the problem of commercializing its smart glasses and AR business in the vision insurance channel and prescription (Rx) commercialization

Requirements

  • In-depth knowledge of vision insurance across multiple providers
  • Experience with insurance formulary management and provider network strategies
  • Experience analyzing data and translating to insights that support product development and go-to-market strategies
  • Experience leading implementation of complex product or service offerings
  • Experience working with technical partners to translate between technical and consumer languages
  • Experience collaborating with external vendors and partners
  • Interest and understanding of Virtual and Mixed Reality

Responsibilities

  • Lead the definition and execution of vision insurance strategy and relationships for Meta’s wearables’ business
  • Define the value proposition for insurance providers to enable member access to Meta’s products using insurance benefits
  • Manage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditions
  • Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources
  • Create go-to-market (GTM) strategy to drive product adoption & engagement
  • Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
  • Serve as the subject matter expert on prescription wearer and channel needs and mindsets

Other

  • 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
  • Bachelor's degree
  • MS/MBA degree (preferred)
  • Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
  • Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often