Meta is looking to commercialize its smart glasses and AR business within the vision insurance channel and prescription (Rx) market. The company needs to define product strategies, drive adoption, and establish value propositions for insurance providers to enable member access to their products.
Requirements
- 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
- In-depth knowledge of vision insurance across multiple providers
- Experience with insurance formulary management and provider network strategies
- Experience analyzing data and translating to insights that support product development and go-to-market strategies
- Experience leading implementation of complex product or service offerings
- Experience working with technical partners to translate between technical and consumer languages
- Experience collaborating with external vendors and partners
Responsibilities
- Lead the definition and execution of vision insurance strategy and relationships for Meta’s wearables’ business
- Define the value proposition for insurance providers to enable member access to Meta’s products using insurance benefits
- Manage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditions
- Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources
- Create go-to-market (GTM) strategy to drive product adoption & engagement
- Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
- Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
Other
- Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
- Bachelor's degree
- Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
- Interest and understanding of Virtual and Mixed Reality
- MS/MBA degree
