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Product Marketing Manager (Remote)

PriceLabs

Salary not specified
Apr 15, 2025
Chicago, IL, US
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The company is looking for a strategic product marketer to own a specific user segment, deeply understand their needs, and shape how to engage them.

Requirements

  • Data-Driven & Analytical – You extract insights that inform better decision-making.
  • AI-Savvy & Future-Focused – You leverage AI tools but focus on the work that truly matters.

Responsibilities

  • Market Insights & Competitive Analysis – Identify trends, competitive shifts, and customer pain points to inform strategy.
  • Analyze Data & User Behavior – Leverage AI tools, but apply strategic judgment to extract meaningful insights.
  • Define What’s Needed – Ensure messaging, strategy, and execution align with customer needs and business goals.
  • Positioning & Storytelling – Develop clear, differentiated messaging that resonates with your user segment.
  • Go-to-Market (GTM) Strategy – Lead GTM plans for new features and pricing plans, ensuring adoption and long-term success.
  • Empower Other Teams – Provide Sales, Product, and Marketing with insights and tools to enhance their impact.
  • Enablement & Process Optimization – Equip teams with frameworks and playbooks that improve execution.

Other

  • 3+ years of product marketing, product management, or digital marketing experience
  • Curious & Proactive – You take initiative and push boundaries, rather than waiting for direction.
  • Strong Storyteller – You craft compelling, market-aligned narratives.
  • Cross-Functional Influencer – You work across teams, enabling them to think more strategically.
  • Confident & Persuasive – You can back up your insights and advocate for bold ideas.