The company is looking for a strategic product marketer to own a specific user segment, deeply understand their needs, and shape how to engage them.
Requirements
- Data-Driven & Analytical – You extract insights that inform better decision-making.
- AI-Savvy & Future-Focused – You leverage AI tools but focus on the work that truly matters.
Responsibilities
- Market Insights & Competitive Analysis – Identify trends, competitive shifts, and customer pain points to inform strategy.
- Analyze Data & User Behavior – Leverage AI tools, but apply strategic judgment to extract meaningful insights.
- Define What’s Needed – Ensure messaging, strategy, and execution align with customer needs and business goals.
- Positioning & Storytelling – Develop clear, differentiated messaging that resonates with your user segment.
- Go-to-Market (GTM) Strategy – Lead GTM plans for new features and pricing plans, ensuring adoption and long-term success.
- Empower Other Teams – Provide Sales, Product, and Marketing with insights and tools to enhance their impact.
- Enablement & Process Optimization – Equip teams with frameworks and playbooks that improve execution.
Other
- 3+ years of product marketing, product management, or digital marketing experience
- Curious & Proactive – You take initiative and push boundaries, rather than waiting for direction.
- Strong Storyteller – You craft compelling, market-aligned narratives.
- Cross-Functional Influencer – You work across teams, enabling them to think more strategically.
- Confident & Persuasive – You can back up your insights and advocate for bold ideas.
