KnowBe4 is looking for a Product Marketing Manager to drive customer growth by developing product marketing and sales enablement content that supports customer acquisition and retention efforts, and to educate sales teams and the market on the value of KnowBe4's products.
Requirements
- Prior experience in product marketing, product positioning, messaging, and market research & analysis
- At least 2 years prior experience in cybersecurity and B2B software is required
- Clear understanding of and ability to implement key pieces of the GTM process
- Excellent command of the product marketing function and processes
- Tactical experience creating and managing product marketing assets
- Ability to gather information to form value propositions and establish proof points to provide support
- Strong writer with the ability to translate technical capabilities of our products into value statements in ways that our customers will understand (including product sheets, surveys, and other customer-facing resources)
Responsibilities
- Create product and feature positioning and messaging that attracts and converts prospects and leads
- Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
- Collaborate with Marketing teams to create communication and marketing plan for the launch of new products, features, and releases aligned to the target audiences
- Manage product launch deliverables across Marketing team
- Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
- Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
- Support competitive research and help position us to win more customers
Other
- BA/BS or equivalent working experience
- Excellent communication skills - you will interact with customers, industry analysts, and cross- functional teammates regularly.
- Strong problem solving skills is a must
- Remote positions open in the US office only.
- No recruitment agencies, please.
