Snap Inc. is looking for a Product Marketing Manager to join their Revenue Product team to develop and lead global go-to-market strategies for small & medium customers (SMC) and drive ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.
Requirements
- Strong project management skills with the ability to independently prioritize and execute go-to-market plans.
- Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap.
- Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within Snapchat and across partner organizations
- Proven subject matter expertise in the product area(s) managed, with an in-depth understanding of relevant industry verticals.
- Experience in product marketing, product management, strategy at a technology or advertising technology company
- Solid track record in launching products & driving global adoption
- At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
Responsibilities
- Develop and lead global go-to-market strategies to activate sales for small & medium customers (SMC) and drive ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.
- Create and execute holistic product marketing plans, including narrative development, positioning, and commercialization strategies.
- Set, track, and achieve adoption goals for ads products and initiatives, providing clear explanations for the success or failure of adoption metrics.
- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
- Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers.
- Collaborate with cross-functional teams to align on product direction, positioning, and go-to-market approach.
- Own end-to-end project management for product and marketing launches, independently defining, prioritizing, and executing tasks.
Other
- Excellent communication skills, with the confidence to present to and work alongside C-level executives and external partners.
- Ability to anticipate and proactively address challenges to keep projects on track.
- BS/BA degree or equivalent years of experience
- 5+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
- work in an office 4+ days per week
