SmartBear is seeking a Product Marketing Manager to drive the strategic transition from open source to commercial products, craft compelling value propositions for API-first organizations, and develop educational content that demonstrates APIHUB's impact on developer productivity and API governance.
Requirements
- Deep understanding of API design methodologies, OpenAPI specifications, developer portal best practices, and API governance with ability to communicate complex API concepts to both technical and business audiences
- Experience with open source to commercial product transitions, including freemium models, community engagement, and conversion optimization strategies
- Experience using data and analytics to measure developer engagement, conversion funnels, and optimize marketing performance in technical product environments
- Background in software development, API design, technical writing, or related technical fields with hands-on experience using API design tools like Swagger, OpenAPI, or Stoplight
- Experience with competitive positioning and competitive intelligence in the API management, developer tools, or DevOps markets
- Technical aptitude with ability to understand and communicate complex API design patterns, documentation strategies, and developer experience optimization
- Familiarity with API ecosystem trends, microservices architectures, and the evolving landscape of API-first development methodologies
Responsibilities
- Lead cross-functional launches for API platform features, Swagger design capabilities, portal enhancements, and Stoplight integrations that drive measurable adoption and engagement
- Develop and execute go-to-market strategies that effectively transition open-source users to commercial offerings, creating clear upgrade paths and value demonstrations
- Define platform positioning and messaging that resonates with API developers, DevOps engineers, technical writers, and API strategy decision-makers across the entire API lifecycle
- Partner with sales and enablement teams to develop effective messaging, competitive battlecards, ROI calculators, and technical sales tools specifically focused on API design-to-deployment workflows
- Create comprehensive technical marketing content including API design best practices, developer portal optimization guides, and executive-level content emphasizing API governance ROI and developer experience improvements
- Define and track key business metrics including open-source conversion rates, developer portal engagement, API documentation quality improvements, and customer time-to-value
- Build and deliver a robust pipeline of customer success stories showcasing API design transformation, improved developer experience, and measurable business outcomes across different industries and API maturity levels
Other
- 6+ years of professional marketing experience, preferably in B2B technology with focus on developer tools or API technologies
- Strong written and verbal communication skills with demonstrated ability to translate API business value for executive audiences
- Proven track record of building and executing cross-functional marketing programs from concept to launch in developer-focused or API-adjacent markets
- Ability to work effectively across SmartBear with engineering, developer relations, marketing, sales, enablement, and partner teams to ensure cohesive API platform messaging
- Bachelor's degree or equivalent experience
