The IRONMAN Group is looking to develop and implement comprehensive customer-focused regional marketing strategies to build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty.
Requirements
- Proven track record of creating and implementing multi-channel marketing campaigns for customer acquisition and customer retention, including but not limited to email, social, performance marketing, community and grassroots.
- Demonstrable experience in analyzing marketing metrics and using data to optimize campaigns and drive decision-making
- Experience overseeing and executing marketing strategies to build brand awareness, increase demand, and ultimately drive sales for running events.
Responsibilities
- Develop and execute regional multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
- Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors.
- Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.
- Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.
- Conceptualize and pitch creative media angles to local and national media to secure coverage and brand exposure for assigned events.
- Manage on-site media relations such as credentialing, interview requests and photography and videography management.
- Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.
Other
- Tertiary degree in Marketing, Business or Communication/Media Studies.
- 3 - 5 Years of marketing experience in sports, ticketing, or premium direct-to-consumer brands.
- Self-motivated team player.
- Strategic thinker with a customer-centric mindset.
- Energetic, collaborative, and adaptable under pressure.
- Excellent communication and project management skills.
- An understanding of running, endurance sports, and communities is a plus.
- Based in Tampa, FL or Louisville, CO Hybrid work, three days per week in office.
- Willingness to work weekends and non-traditional hours.
- Ability to travel 25%+ domestically.
