The Xbox Marketing team is seeking a Product Marketing Manager to lead strategic brand partnerships that increase brand love & awareness, drive acquisition for Xbox Game Pass and the broader Xbox ecosystem across globally.
Requirements
- Ability to build complex partnerships that deliver brand impact and commercial results without relying on ad media sales.
- Experience translating insights into scalable growth initiatives and joint business plans.
- Experience in partnership management, including negotiation, co-marketing, and lifecycle management with global brands, OEMs (Original Equipment Manufacturers), and regional operators.
- Experience in translating complex data sets into actionable insights for multiple teams and demonstrated ability to drive operational changes.
- Experience in data-driven decision making, experimentation, and performance measurement.
- Leadership in developing programs that resonate across diverse cultural contexts and gaming communities.
- Experience tracking delivery quality, partner satisfaction, renewal rates, and/or overall pipeline growth for co-created products or experiences.
Responsibilities
- Lead strategic partnerships with global companies to create more interest for the Xbox platform across Game Pass and devices while supporting the partner brand with exposure to the Xbox audience.
- Identify, evaluate, and secure new partnership opportunities while managing existing relationships across the full lifecycle, from initial pitch and joint business planning to execution and performance optimization.
- Design and execute high-impact co-marketing and co-creation programs that deliver measurable outcomes for brand, devices, and Game Pass, tailored to audience needs, partner capabilities, and platform priorities.
- Define value exchange, rights, exclusivities, product or packaging integrations, IP (Internet Protocol) usage, retail placement, and measurement plans.
- Collaborate cross-functionally with Business Planning, Devices, Platform, Game Pass, Communications, and regional teams to develop and scale programs aligned to Xbox strategic growth pillars.
- Define and operationalize success metrics, partnering with Business Planning and Analytics to build scorecards, dashboards, and reporting frameworks across acquisition, engagement, and retention.
- Analyze campaign and partner performance to refine strategy, optimize spend, and inform future initiatives.
Other
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business + OR equivalent experience.
- 3+ years of experience in brand marketing or integrated marketing at a global consumer brand, entertainment, or platform company.
- Executive presence with clear storytelling and stakeholder management skills.
- Travel 0-25%
- Work site 0 days / week in-office - remote
