CoreWeave is looking to define and amplify the value proposition, positioning, messaging, and go-to-market strategy for its expanding AI cloud platform, as it evolves beyond GPU infrastructure to become the leading cloud for AI. The role will shape how CoreWeave engages developers, enterprises, and the open-source community, with a focus on its Kubernetes-native architecture and its role in enabling seamless AI workload deployment and optimization.
Requirements
- Strong technical foundation with ability to work directly with engineering teams and system architects.
- Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption.
- Experience with customer segmentation, profiling, and targeting.
- Experience with use case development and solution creation.
- Proven track record of successful product launches and scaled cross-functional marketing programs.
- Academic or business background in AI and machine learning
- Experience in GPU/accelerated compute ecosystems or AI infrastructure markets.
Responsibilities
- Define and evolve CoreWeave's product positioning in the AI infrastructure market
- Develop compelling value propositions for different customer segments (AI labs, enterprises, startups)
- Create differentiated messaging against traditional hyperscalers and AI-focused competitors
- Develop open source vs. enterprise messaging framework for hybrid adoption paths
- Lead webinar series, conference presentations, and technical workshops
- Create technical content that demonstrates CoreWeave's performance advantages
- Produce Kubernetes-focused content including deployment guides and best practices
Other
- 8+ years in product marketing, technical marketing, or GTM–ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech.
- Exceptional communication, influencing, and cross‑functional partnership abilities with both technical and executive audiences.
- Experience working with open source projects, communities, and developer marketing
- You love to understand what frameworks and tools AI developers prefer
- You’re curious about what use cases are most compelling in AI, and agentic AI
