Salesforce is looking for a Senior Product Marketing Manager to bring their Low-Code Development Platform messaging and positioning to life, sitting at the intersection of AI, app development, and DevOps.
Requirements
- 5+ years of experience in Product Marketing, Solution Engineering, or a related field, preferably in the enterprise SaaS, developer tools, or AI space.
- Strategic Narrative & Synthesis: Proven ability to synthesize complex technical and market information into a clear, compelling, and executive-level narrative.
- Technical Aptitude: Familiarity with the software development lifecycle (SDLC), DevOps concepts, or low-code/pro-code environments.
- Content Engine: Hands-on experience building a range of marketing assets, including positioning documents, slide decks, and sales enablement content.
- Salesforce Ecosystem: Familiarity with the Salesforce platform or Salesforce ecosystem is a plus.
- Demo Skills: Experience scripting, recording, and editing product demos (using tools like Camtasia, Premier, or similar) to bring use cases to life.
- Cross-Functional Influence: Demonstrated success in leading projects across matrixed organizations.
Responsibilities
- Messaging & Positioning: Partner with Product Management to distill key functionality into core product positioning and messaging for the Developer Services portfolio (including Sandboxes, DevOps Center, Agentforce Vibe, and custom AI app dev).
- Content Creation: Create and maintain high-impact marketing assets, including succinct pitch decks, technical white papers, website copy, use case libraries, and sales plays and enablement materials.
- Launch Execution: Drive the GTM strategy for new releases and features, translating technical roadmaps into exciting market moments, blog posts, and launch campaigns.
- Storytelling & Demos: Translate complex technical capabilities (like ALM, DevOps, and Vibe coding) into compelling narratives for non-technical buyers and deep-dive technical content for developers.
- Cross-Functional Alignment: Lead and align cross-functional teams (Product, Sales, Creative) without direct reporting authority to ensure the execution of marketing initiatives.
- Market Intelligence: Keep current with AI, app development, and DevOps market trends. Conduct competitive analysis to inform marketing strategies and differentiate our offerings.
- Event Support: Support the development of keynote presentations and breakout sessions for major global events (e.g., Dreamforce, TDX), showcasing the vision and value of the Developer Services portfolio.
Other
- Communication: Stellar written and verbal communication skills, with the ability to present confidently to internal stakeholders and external audiences.
- Project Management: Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment.
- Business Acumen: Understanding of the process of selling complex B2B software to technical decision-makers.
- Time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
- Bachelor's degree or equivalent experience
