Alto-Shaam is looking for a Product Marketing Specialist to assist in developing marketing strategies for their product lines to drive profitable growth, accelerate the sales funnel, and gain market share. The role involves supporting new product development and go-to-market plans, capturing market insights, and empowering the sales team with effective marketing tools and communications.
Requirements
- 1-3+ years of product marketing experience.
- Strong research and analytical skills.
- Understanding of market trends and product lifecycles.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Strong storytelling ability to highlight the product’s value and connect with audience on an emotional level.
- Leverage CRM data in decision-making.
- Incorporate competitive analysis from engineering teardowns and product management input.
Responsibilities
- Assist in the development of the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, and share gain) from insights and align with product management priorities and roadmap.
- Support go-to-market plans from concept through launch and beyond in collaboration in product management, NPD, and global sales teams.
- Help to capture customer, channel, competitor, and consumer insights and conduct market research to inform product development and marketing strategies.
- Leverage CRM data in decision-making.
- Support branding, unique value proposition, product positioning, and messaging platform.
- Work with the shared marketing services team on product, system and segment campaign development.
- Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital, website, SEO, PPC, e-mail, media, print, tradeshow, content marketing, etc.).
Other
- Bachelor's degree in marketing, business or similar required.
- Outstanding written and verbal communication skills.
- Outstanding project management and prioritization skills.
- High degree of empathy for others’ perspectives and circumstances.
- Sharp negotiation tactics.
