Caterpillar Inc. is looking to solve the problem of effectively marketing their oil and gas products to target audiences, by creating and maintaining product-focused marketing materials and communicating product features and benefits clearly.
Requirements
- Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
- Assesses alternative delivery mechanisms for promotional and marketing communications.
- Assists in the development of marketing communication materials.
- Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
- Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Responsibilities
- Create educational and product marketing content across platforms, ensuring clear, consistent communication of product value and features to internal, external and dealer audiences.
- Partner with key stakeholders and agencies to plan and execute both the development of new and the maintenance of existing materials including spec sheets, brochures, dealer selling guides, webpages and related product-focused content.
- Perform market and competitive research to inform strategy.
- Lead marketing content efforts across channels.
- Manage photography and video production and manage these assets through marketing distribution systems.
- Oversee marketing budgets to meet product marketing strategies.
Other
- Bachelor’s degree in marketing, communications, a related field or equivalent working experience.
- 3-5 years marketing, communications or related experience ideally in a product marketing focused role.
- Ability to travel up to 10% of the time.
- Ability to work onsite five days a week.
- Visa Sponsorship is not available for this position.
