Taylor Corporation is looking to solve the problem of guiding new product introductions from concept to market launch, managing product life cycles, and ensuring offerings are competitive, innovative, and aligned with customer needs.
Requirements
- Working knowledge of design principles (layout, fonts, color, patterns) and print production processes
- Strong analytical and research skills; comfortable working with sales data and consumer insights
- Proficiency with Adobe Creative Suite, plus Microsoft Excel, Word, and PowerPoint
- Demonstrated ability to turn design and trend research into innovative product assortments
- Experience in the printing, stationery, or related consumer goods industry
- Strong creative and strategic thinking skills with the ability to translate market trends into product opportunities
- Excellent verbal, written, and visual communication skills, including presentations
Responsibilities
- Conceptualize, establish and lead direction for new product introductions for brand assignments
- Manage product life cycles within each brand from market launch to retirement
- Examine, assess and format data from all sources; creatively looking for patterns and trends
- Ongoing research of marketplace design and product trends; trend forecasting
- Pulse and awareness of competition, creating product strategies to differentiate
- Translate and scope findings into product assortments that are fresh, innovative, relevant; prepare proposal and present findings
- Communicate new product direction to design team; review concepts, provide feedback and approve art for production, press proofs
Other
- Bachelor’s degree in marketing, design, or related field, OR equivalent professional experience
- 2+ years of experience in product marketing, product development, or a related creative/marketing role
- Highly collaborative, detail-oriented, and organized with the ability to manage multiple projects in a fast-paced environment
- Ability to work onsite 3 days per week in North Mankato, MN
- Located within commuting distance of North Mankato, MN
