OpenEye is expanding its product team and needs a Product Marketing Specialist to plan, develop, and execute launch strategies for new products and features, considering user needs, market trends, and competition.
Requirements
- Graphic Design experience and familiarity with PowerPoint, InDesign, & Photoshop
- Extensive writing experience in crafting compelling positioning, marketing, and sales content
- A quantitative and analytical aptitude and a desire to make data-driven decisions
- You are comfortable using data and AI tools not just to report on the past, but to predict the future and decide where to act next.
Responsibilities
- Develops product positioning content, marketing messaging, supporting resources and sales enablement tools to ensure the successful launch of new products and features.
- Formulates the go-to-market strategy for key products and features considering available data and insights, competitive landscape, and OpenEye positioning.
- Articulates how OpenEye technology is different, and the problems the company helps customers solve for internal and external audiences.
- Understands technical products and software specifications with the ability to translate them into meaningful benefits for impacted audiences.
- Acts as the Voice of the Customer champion; collects feedback from customer-facing teams to inform new product positioning as well as to evaluate past product launches.
- Drives internal consensus and review of key assets to guarantee milestones and delivery dates are met.
- Communicates launch plans and available resources effectively across the organization to ensure all internal teams are informed and prepared.
Other
- 3-5 years of related Product Marketing experience, preferably within a technology company
- Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field
- Excellent written and verbal communication skills with experience working with and communicating to different roles and teams across an organization
- Detail oriented with the ability to work on multiple projects simultaneously in a collaborative, fast-paced environment
- Passion for new technologies, innovative thinking and working in fast-moving markets
