Nasdaq is seeking a Product Marketing Specialist to drive client retention and feature adoption for their Governance and Analytics businesses, aiming to increase engagement and ensure the success of their solutions.
Requirements
- Experience with marketing automation platforms like Marketo, Pardot, Knak is a must for this role.
- Proven success in managing end-to-end client feature adoption, retention and upsell/cross-sell campaigns.
- Familiarity with Product Marketing and Management Model preferred.
- Expert storyteller with a passion for taking complex subject matter and simplifying it into tangible outcomes that will resonate with a target audience.
- Excellent writing skills for crafting high-performing emails and creating content and collateral (including data sheets, fact sheets, case studies, etc.).
Responsibilities
- Develop and execute targeted campaigns aimed at increasing client retention and feature adoption within the Governance and Analytics sectors.
- Create and distribute tier 2 and tier 3 adoption or retention communications via email.
- Implement in-product strategies using tools like Pendo and Log-in Promos to enhance user engagement and adoption.
- Utilize paid LinkedIn campaigns to effectively target and retain clients.
- Collaborate with the Research and Growth teams to release quarterly reports on analytics.
- Develop web pages for quarterly reports and coordinate email communications.
- Ensure inclusion of research findings in newsletters and create messaging for paid social activations.
Other
- 4-5 years B2B/SaaS product marketing experience
- Investment management marketing experience preferred.
- Successful track record of working in a collaborative, cross-functional team.
- Creativity with out-of-the box thinking and an interest in trying and learning new things.
- Self-directed, resourceful, and accountable with a positive “can do” attitude.
