Myriad Genetics is looking to optimize the value of its Hereditary portfolio by developing effective go-to-market strategies, lifecycle management, and introducing new products, while also enhancing existing ones.
Requirements
- Experience in genomics, precision medicine, diagnostics, or medical device industry required
- Product upstream marketing experience for an HCP/patient-facing physician audience required
- Experience marketing and launching products in oncology clinical area preferred
- Clinical knowledge or understanding of oncology screenings with marketing produce launch experience preferred
- Expertise in cross-functional leadership and collaboration in a matrixed organization, including extensive strategic partnership with sales and marketing
- Experience launching and supporting existing products
- Experience owning and driving product and portfolio marketing strategy and tactics
Responsibilities
- Lead commercialization and on-market product support for hereditary (affected and unaffected) products
- Develop the overall hereditary product positioning including determination of compelling value propositions, competitive positioning and sales initiatives
- Lead message development and provide input on content creation and maintenance for the different customer segments
- Support the Product Management team by driving business case validation for new market opportunities and proposals
- Support the formulation of user needs and commercialization plans
- Consistently and independently interact and support market access submissions including providing technical descriptions and use case information
- Drive the creation and delivery of product sales training for the hereditary product portfolio
Other
- Master’s degree in biochemistry, genetics, molecular genetics or molecular biology preferred
- 8+ years’ experience in clinical product marketing, product management, or related equivalent experience
- 10-20% travel anticipated
- Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment
- Clear and concise communication skills with high initiative, influence and persuasion, and the ability to think outside the box
