Flex is a growth-stage FinTech company aiming to revolutionize rent payments by making them more flexible, affordable, and user-friendly. The company is experiencing rapid expansion and needs to build robust marketing operations infrastructure to support and manage this growth, ensuring marketing systems run smoothly and effectively power the go-to-market strategy.
Requirements
- Proven hands-on experience with core martech stack tools (e.g., marketing automation, CRM, analytics platforms) and demonstrated ability to manage integrations and data flow at scale.
- Proven ability to design, implement, and enforce robust QA, validation, and change control standards across a team, fostering a culture of zero-error execution and reliability.
- Exceptional analytical and communication skills used to define the team's operational and performance metrics, interpret complex data, and present strategic narratives to senior leadership.
- A strong curiosity about automation and AI, with a proven desire to responsibly evaluate and implement emerging tools to drive team efficiency and scale.
Responsibilities
- Build and drive marketing operations: Establish a centralized marketing operations function focused on program management and operational efficiency. Step in to drive scale and efficiency for PMMs and CRMs during product launches and campaign surges.
- Lead martech and AI strategy: Manage day-to-day operations of our marketing and analytics tools, ensuring integrations, permissions, and data flows run smoothly. Develop the team's AI strategy, evaluate new technologies and identify automation use cases (such as content QA, audience building, and data cleanup).
- Ensure flawless execution: Create and enforce QA checklists, validations, and error-proof processes. Foster a zero-error mindset for sends and campaigns, continually raising the bar for quality and reliability.
- Track performance and operational health: Monitor campaign accuracy, send volume, SLAs, and platform uptime. Build simple dashboards that turn data into insights for the broader team.
- Document and standardize processes: Maintain internal documentation, naming conventions, playbooks, and process standards to ensure consistency and knowledge sharing across the team.
- Lead cross functional projects: Lead end-to-end strategy and execution of project work required by teams like Platform, Risk, Legal, and Compliance to ensure marketing is aligned with product and adheres to regulatory standards.
Other
- 5+ years of experience in Marketing Ops, as a Marketing Generalist, or Revenue Ops, ideally in a fast-paced consumer or fintech environment.
- Cross-functional influence: A skilled leader able to influence and drive alignment across diverse stakeholder groups (e.g., Product, Legal, Risk) to ensure successful, compliant end-to-end execution of operational requirements.
- For working locations in NY/NJ/CA, the base salary pay range will be $174,000 - $189,000.
