IQVIA Digital powers exceptional brand experiences by delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision for healthcare marketers. The Activation Product Team is responsible for designing and delivering cross-channel media buying and analytics solutions tailored for healthcare marketers, contributing to a standalone SaaS product that manages nine-figure marketing investments.
Requirements
- 3-5 years of experience in product ownership, with a focus on ad tech or healthcare marketing software preferred.
- Familiarity with healthcare data and/or marketing ecosystem
- Experience with data analysis tools, ad tech tools, programmatic buying platforms, and media analytics is beneficial.
- Strong ability to translate business needs into detailed product requirements for engineering teams.
Responsibilities
- Owns and drives the vision and roadmap for software platform supporting healthcare marketers, ensuring alignment with business goals and growth opportunities.
- Monitors key success metrics and performs data-driven analysis to derive actionable insights, ensuring the media buying functionality drives value for users and aligns with partner team objectives.
- Translates high-level product roadmap features into detailed requirements, including user stories, workflows, and acceptance criteria specifically tailored for marketing operations in healthcare.
- Collaborates closely with engineering, marketing, sales, and other key stakeholders to ensure timely and high-quality execution of software development projects
- Acts as a product expert, providing creative ad-hoc solutions for unique use cases in the healthcare marketing space and facilitating support for troubleshooting user issues.
- Monitors and evaluates product progress, gathering internal and external feedback to make recommendations for continuous improvement, particularly for campaign creation, media channel integrations, and related features.
- Works with cross-functional teams to mitigate risks and resolve blockers, ensuring successful completion of sprint and release goals.
Other
- Supports product strategy by staying current with healthcare marketing trends, compliance regulations, and understanding evolving customer needs in healthcare marketing
- Excellent communication and collaboration skills across technical and non-technical stakeholders.
- The potential base pay range for this role, when annualized, is $87,000.00 - $217,600.00.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.
