Drive out conversion optimization and sales growth for businesses at the nation's largest all digital bank by improving the sales funnel and customer experiences.
Requirements
- Knowledge of a digital sales funnel in a bank
- Knowledge of JIRA, Confluence, Adobe Experience Manager, Figma.
- Existing knowledge or ability to quickly understand KPIs for Deposits, Auto, Dealer, and Corporate business units.
- Experience presenting and building materials to share funnel performance.
- Ability to respond to product and experience feedback, leveraging data to drive enhancements to the product.
- Experience leveraging Voice of Customer to inform the roadmap
- Extensive knowledge of the sales funnel and able to rapidly get up to speed with little to know hands on management.
Responsibilities
- Ability to structure and brief AB testing experiments to drive growth aligned to organizational goals.
- Ability to write clear, well thought out, detailed requirements for authoring and development teams in a creative space focused on sales.
- Ability to brief AB tests and optimization efforts for a digital sales funnel and navigating measurement strategies with partners like analytics and marketing.
- Gathering, documenting, and refining business requirements, system requirement specification reviews, analytics requirements, and user acceptance testing for projects and releases that impact the digital channels.
- Prioritize the backlog of features and stories to optimize value for the customer and business to form a roadmap.
- Understand and measure product performance.
- Execute work and take it through the process to get authored, published, and tested.
Other
- Ability to communicate product vision and strategy to executive leaders and get buy in on priority and approach;
- Strong cross-functional partnership building skills and ability to get up to speed rapidly with partners.
- Excellent communication and presentation skills at multiple levels of a matrixed organization.
- Ability to prioritize work based on value to the organization and make trade-offs.
- Manage multiple projects at the same time in a fast-paced environment with rapid change.
