PitchBook is looking to improve its marketing platform automation, workflow, and integration capabilities to enhance go-to-market team efficiency and drive business growth.
Requirements
- Strong understanding and practical experience of marketing automation platforms, (e.g. Marketo, Mailchimp, Zoho), CRM systems, (e.g. Hubspot, Salesforce), and digital marketing tools
- Advanced knowledge of Google Analytics and Tag Manager would be a plus
- Hands-on experience in all stages of the product lifecycle
- Proficiency in Agile methodologies, strong Atlassian Suite user (Jira/Confluence, with ability to create JQL filters and embedded content on the Conf. pages)
- Proficiency in Agile methodologies, with experience in managing backlogs and sprint planning
- Proven experience in conducting SWAG-estimation and Guesstimation with a cross-functional team as a part of the transition from Ideation to Refinement stage
- Familiarity with SQL, R, APIs, and data integration concepts is a plus
Responsibilities
- Collaborate with internal stakeholders to understand automation, workflow, and integration requirements
- Work closely with technical resources to turn requirements into features and tasks, ensuring alignment with the team's objectives
- Translate business requirements into detailed user stories, acceptance criteria, and technical specifications
- Serve as the Product Owner for the team, owning and managing the backlog, prioritizing features, and ensuring timely delivery
- Participate in sprint planning, grooming sessions, and retrospectives to refine the backlog and improve team efficiency
- Act as a liaison between business stakeholders and technical teams, ensuring clear communication and understanding of requirements
- Conduct thorough analysis of existing marketing technologies and processes to identify areas for improvement and optimization
Other
- Bachelor's degree in Business Administration, Marketing or a related practical working experience as Product Analyst or Digital Strategist
- 3+ years of experience as a Business Analyst, Product Owner or similar role, preferably in marketing technology or software development
- Excellent analytical and problem-solving skills, with a keen attention to detail
- Ability to communicate effectively with technical and non-technical stakeholders
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
