Lactalis USA is looking to fill a Product Sales Manager position to contribute to the strategic development, selling stories, commercialization and execution of US Yogurt retail initiatives across channels, and to drive business growth through innovation and strategic partnerships.
Requirements
- Proven knowledge of analytical and presentation development techniques
- Experience with decision data/tools (IRI/Circana, Nielsen, Spectra, HH Panel)
- Strong analytical, business and financial acumen
- Strong computer skills; including PowerPoint, Excel and Word
- Ability to advance multiple projects concurrently, work under pressure, meet deadlines and identify potential issues before they evolve into roadblocks
- General knowledge of commercialization process
- Category Strategy, Sales Strategy & Planning and/or Trade Marketing experience a plus
Responsibilities
- Accelerate distribution growth at retailers by building persuasive sell stories. Leverage data across multiple platforms to identify the most compelling data points and use this data to create simple and visually appealing PowerPoint slides for customer New Item Meetings.
- Contribute to the development of the Sales Strategy, utilizing POS data, shopper insights and trends. Partner with the Field Sales team to tailor strategy across customers – prioritizing innovation based on assortment gaps, regional trends, and internal capabilities.
- Manage Innovation Plan, working collaboratively with Marketing to ensure the right innovation is developed and shepherded through the commercialization process. Ensure critical sales deadlines are met without sacrificing the quality of the proposition.
- Leverage macro, consumer and shopper insights to create compelling innovation sell decks in partnership with the brand team. Distill down multiple disparate data sources into a unified, persuasive and appealing story.
- Utilize Category Management skills to develop fact-based sales presentations employing brand research to include customer and consumer syndicated data such as Circana and other syndicated data systems. Incorporate this information into on-going planning and decision making for focus brand(s).
- Collaborate with internal functions and customer teams to create innovative brand solutions to accelerate brand growth that address critical plan risks. Represent the voice of sales to the headquarter teams - ensure clear communication to the field sales team of changes in the plans and implications.
- Provide data-driven insights of brand(s) business trends, marketing strategies, competitive landscape, and regional/channel risks and opportunities; help develop the strategy that ties brand, category and customer plans together.
Other
- Bachelor’s Degree required
- Minimum of 5-7+ years’ experience in CPG sales or brand marketing
- Willingness and ability to travel when required
- Ability to adapt in a changing work environment
- Education Reimbursement available
