The company is looking to understand how users interact with their website, improve their marketing and advertising efforts, and provide a better experience for their users.
Requirements
- Knowledge of HTTP Cookies
- Understanding of Pixel Tracker
- Experience with Google Analytics
- Familiarity with Google Analytics Demographics and Interest Reporting
- Knowledge of cookie consent management
- Understanding of load balancing and user experience optimization
- Experience with personalization and measuring advertising effectiveness
Responsibilities
- Implementing and managing cookies on the website
- Ensuring the proper functioning of strictly necessary cookies
- Using preference cookies to provide enhanced features
- Collecting and analyzing data through statistical cookies
- Implementing marketing cookies to make advertising relevant to users
- Using Google Analytics to collect data on visitor behavior and demographics
- Developing website content based on collected data
Other
- Bachelor's degree in a related field
- Ability to work in a team environment
- Excellent communication and collaboration skills
- Ability to adapt to changing priorities and deadlines
- Willingness to learn and stay up-to-date with industry trends
