At Apple, the AppleCare Digital User Research team is seeking an experienced quantitative user research expert to lead impactful research studies and drive success of AppleCare Digital customer support experiences, to better understand the evolving needs, expectations, and preferences of Apple customers.
Requirements
- Deep hands-on expertise in mixed-method research methodologies, experimental design, and advanced data analyses for survey and market research
- Fluent in advanced research methods like segmentation, conjoint, MaxDiff, perceptual mapping, structural equation modeling, etc.
- Ability to mine and analyze behavioral analytics data (e.g., click-through metrics, digital engagement, conversion paths) and connect key insights to research data
- Fluent in using analytics tools (like R, SQL, SPSS, SAS, etc.) to analyze research and behavioral data
Responsibilities
- Survey Design & Implementation: Independently create methodologically sound surveys across complexity levels-from rapid pulse checks to sophisticated research designs including conjoint analysis, market segmentation, and advanced statistical modeling
- Data Integration & Synthesis: Proactively identify opportunities to triangulate survey findings with complementary data sources (behavioral analytics, qualitative UX research, historical studies) to develop richer customer insights and uncover behavioral patterns
- Strategic Insights & Innovation: Recognize emerging trends and research gaps to establish novel perspectives on user behavior, while continuously developing new methodological capabilities and research frameworks
- Project Leadership: Successfully manage concurrent research initiatives while maintaining quality standards, effectively prioritizing deliverables and seamlessly transitioning between diverse project requirements
Other
- Bachelors with a concentration in Market Research, Psychology, Anthropology, Statistics for Behavioral Sciences or similarly relevant field focused on user experiences and analytics, with 8+ years of applicable professional experience
- Effective verbal and written communication skills, distilling complex mixed-method research reports into understandable, compelling, and actionable insights
- M.A. or M.S. in Market Research, Psychology, Anthropology, Statistics for Behavioral Sciences or similarly relevant field focused on user experiences and analytics is strongly preferred
- Experience with client and vendor side is preferred
- Working knowledge of UX industry methodologies
