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Regional Director- California

Bacardi

$158,517 - $237,724
Apr 15, 2025
Los Angeles, CA, US
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Bacardi is seeking a Regional Director to drive sales and develop strong relationships with key customers and distributor partners in their markets.

Requirements

  • Ideally 8-10+ years sales experience in a leading FMCG company at a state or regional level within a beverage industry preferably the spirits industry.
  • You will have experience strategically implementing pricing plans
  • You must have P&L and budget management experience
  • You demonstrated capacity to communicate, influence and work effectively across functional groups/departments
  • A leader with a positive track record of developing and elevating your team’s talent
  • You have the ability to apply business experiences across multiple product lines and/or channels
  • You have the aptitude to think creatively and translate strategy into effective actions.

Responsibilities

  • Build effective long-term relationships with strategic customers/distributor partners to drive financial impact and deliver impact from customer and consumer programs.
  • Lead your regional sales teams by creating a common understanding of goals, objectives, timeframes, deliverables and expected level of team performance and celebrating the team’s achievements, both large and small.
  • Analyse business trends (e.g., share gaps, category trends, channel performance) and available data (e.g. Nielsen) to identify opportunities for revenue growth for Bacardi.
  • Analyse the region’s performance and forecasting (e.g. NSV, gross margin, ROI, brand spend, profitability) utilizing an expert understanding of profit/loss drivers and value chain economics to drive strategic business discussions and decisions.
  • Leads, develops, and delivers the regional commercial sales plans and forecasts that address short- and long-term business goals, challenges and opportunities through sales programs and pricing strategies that are aligned to Bacardi vision and brands.
  • Ensure commercial plans are aligned to distributor strategic goals and assist State Managers in translating specific revenue and KPI performance objectives into states/or market in order to drive results.
  • With a Founder’s mentality and entrepreneurial spirit, you have ownership and accountability of your regional P&L, setting appropriate budgets based on potential return on investments, finding the most cost-effective methods to achieve maximum performance and profitability.

Other

  • Bachelor’s Degree in Business or equivalent, Master’s degree preferred
  • You are influential and excellent communicator with strong interpersonal skills.
  • You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, distributor partners, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience