Gen Digital's Reputation Defender business is looking to evolve from a niche ultra-premium product to also include a mass market offering, requiring a Director of Product Marketing to own product marketing responsibilities and drive growth strategy and positioning.
Requirements
- Experience in cybersecurity, digital privacy, online reputation management, or other subscription services is preferred.
- Ability to balance strategic and execution focused responsibilities.
- Strong collaboration skills across Product, Sales and Marketing.
- Proven track record leading effective go to market programs and product launches.
- Strong communication and storytelling skills with the ability to translate complex concepts into simple and compelling messages.
- Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years’ experience in Product Marketing.
- Experience with website and campaign design, product launches, customer insights, and sales enablement.
Responsibilities
- Define the long-term growth strategy that evolves Reputation Defender from a niche, ultra-premium offering into a scalable portfolio with mass market reach.
- Identify and size new market opportunities, customer segments, and category entry points that inform future business expansion.
- Develop the strategic frameworks that guide how the business broadens appeal, increases penetration, and achieves sustainable growth.
- Establish the growth vision, success metrics, and strategic priorities that shape annual and multi-year planning.
- Build a deep understanding of Reputation Defender customers, needs, personas, and behaviors together with the Marketing and Market Research teams.
- Conduct market research and translate findings into actionable insights for Product, Marketing and Sales.
- Maintain a competitive intelligence program across online reputation management and privacy categories.
Other
- Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years’ experience in Product Marketing.
- Strong communication and storytelling skills with the ability to translate complex concepts into simple and compelling messages.
- Proven track record leading effective go to market programs and product launches.
- Ability to balance strategic and execution focused responsibilities.
- Strong collaboration skills across Product, Sales and Marketing.
