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OneMain is looking to build and scale industry-leading digital experiences to empower millions of customers. The company needs a Research Lead to uncover user motivations, needs, and pain points to shape the digital loan experience and drive innovation.

Requirements

• Proven ability to translate research into product and design decisions that drive measurable impact.
• Hands-on experience coordinating and conducting (applying) a range of qualitative and quantitative research methods and adapting them to product and business needs.
• Hands-on experience with leading UX research platforms (e.g. UserTesting. com, UserZoom), behavioral analytics and digital experience tracking tools (e.g. Hotjar, GlassBox)
• Experience facilitating collaborative sessions to deliver user journey mapping, persona development, or experience workshops.
• Crafting research reports that clearly communicate findings and make impactful design and product recommendations.
• Demonstrated success developing research strategies that align with and inform broader business and product goals.
• Strong portfolio of work translating insights into strategic decisions and customer-centric product improvements.

Responsibilities

• Go beyond surface-level insights to uncover the motivations, needs, and pain points behind customer behavior.
• Shape every stage of the digital loan experience—from Acquisition to Origination to Servicing—and help us deliver solutions that are not only usable but meaningful.
• Connect customer insight with business strategy, driving innovation and elevating our design quality.
• Inform strategic investments and elevate user experiences across the customer journey.
• Use both qualitative and quantitative methods at scale to inform roadmaps, challenge assumptions, and guide strategic direction.
• Advocate for research as a core part of the product development process—and builds systems, rituals, and partnerships to scale it effectively.
• Partner with the Consumer Insights team to incorporate existing research into UX planning, ensuring alignment with customer needs and business objectives.

Other

• Bring depth, clarity, and strategy to how we understand our users—both today and in the future.
• Collaborate closely with leaders in Product, UX, and Engineering.
• Bring a strategic mindset and strong communication skills to influence stakeholders across Product, Design, and Engineering.
• Can lead and inspire high-performing, multidisciplinary teams.
• Deep customer obsession and product intuition, rooted in research and user insights, with the ability to shape and advocate for bold product strategies across the Loan experience.