Filtr uses AI to scan 1000+ jobs and finds postings that perfectly matches your resume

iHeartMedia is seeking a Research Manager to provide quantitative and qualitative research insights to support their Unified Partnerships team, focusing on pre-campaign, RFP pursuit, and post-campaign measurement and evaluation within the rapidly evolving audio landscape.

Requirements

• Experience with media research and software programs including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Nielsen TV, and comScore is highly desired
• Prior exposure to vendors such as Claritas, Magellan, DISQO, Dynata, Nielsen
• Proficiency with Excel and PowerPoint are a must.
• Proficiency with other analytic and database tools and resources is a plus; experience with large data sets and programming languages including Python and R is also a plus
• Knowledge of the research process components including: Familiarity with project methodology design, Questionnaire development/Survey logic, Sampling issues, Data cleaning, weighting, Cross tabulation

Responsibilities

• Utilize primary and syndicated research databases to provide quantitative and qualitative data for prospective and current advertisers
• Create insightful data driven presentations that meet internal sales teams’ and client needs and objectives
• Fulfill ad-hoc sales research requests across a variety of data including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
• Assist with project management and data analysis for various forms of advertising effectiveness projects to determine advertising impact
• Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided
• Utilize attribution measurement tools to evaluate and optimize campaign performance.

Other

• 3-5 years’ experience in a relevant field
• Excellent written and verbal communication skills-This role requires the ability to communicate analytical results in an easily digestible fashion
• Strong combination of analytical aptitude and creative problem-solving skills
• Excellent interpersonal and customer service skills; ability to build positive relationships with a variety of personalities and roles
• Ability to articulate the iHM “story” across assets, platforms and audiences
• Problem Solving and Critical Thinking Skills- Create imaginative solutions for various problems as they arise across projects, utilizing the access and materials available.
• Attention to detail, accuracy, and follow-through
• Excellent organizational and interpersonal skills
• Ability to handle multiple assignments and changing priorities
• Ability to work smart and efficiently
• Ability to work under a continual sense of urgency
• A passion for research-Desire to learn/Interest in a research career
• This position is hybrid requiring 2-3 times/week in an office location.