Chime is looking to solve the problem of uncovering insights about their target segments, competitors, and the market to inform strategy and drive business outcomes.
Requirements
- Strong methodological toolkit: survey design & analysis (Qualtrics, Decipher), advanced quant methods (MaxDiff, conjoint, stats testing), agile research platforms (Suzy, MFour), and qualitative approaches (IDIs, focus groups, User Testing etc.)
- Hands-on experience and drive to leverage AI tools to elevate the team’s capabilities — from accelerating competitive analysis, to automating parts of the insight pipeline, to transforming how we deliver findings at scale.
- Skilled in vendor management, including sourcing, onboarding, and building strong partnerships to scale research impact.
- Experience with DIY tools and support from external research partners
- Knowledge of fintech, financial services, or adjacent industries is a nice-to-have.
Responsibilities
- Partner with Product Marketing and GTM to scope and execute research projects that inform positioning, messaging, naming, reasons-to-believe (RTBs), go-to-market strategy, and more.
- Lead end-to-end studies using mixed methods: from secondary research for competitive intelligence and early stage exploratory qualitative research to quantitative methods like concept testing, claims research, A&U studies etc
- Become the insights expert for your teams — developing a deep understanding of your domain and connecting the work to audience needs and business outcomes.
- Collaborate with Marketing, Strategy, Product, and User Research to both share & gain insights and connect signals across teams and the market.
- Leverage AI tools to improve research design, accelerate synthesis, uncover hidden patterns, and craft compelling narratives that directly influence business outcomes.
Other
- 6+ years experience in consumer insights, market research, or related fields.
- Proven experience supporting Product Marketing in consumer-facing categories.
- Be the expert. Know the research methods and develop deep domain knowledge
- Be persuasive. Turn data into stories that resonate and move people to act
- Be agile. You won’t always have perfect data or endless time, so be ready to adapt
