Blount Fine Foods is looking to drive the growth and performance of its owned and licensed CPG brands by leveraging data analysis and strategic insights to inform sales and marketing decisions.
Requirements
- Experience with syndicated data and/or shopper card platforms (Circana, Nielsen, Numerator, 8451, etc.)
- Analytical mindset and skilled at synthesizing data from multiple sources to deliver clear, actionable insights and recommendations tailored to the needs of the sales team
- Proficient in advanced Excel functions, including pivot tables, VLOOKUP, and data visualization tools
- Familiarity with Grocery, Mass, and Club retail channels.
- Serve as the subject matter expert in trade planning, allocation, and ROI analysis.
- Partner with Sales to develop methodologies for evaluating promotion effectiveness and fatigue.
- Lead the development of frameworks for measuring and analyzing sales performance across Blount and Panera brands.
Responsibilities
- Conduct category reviews and analysis, including assortment, pricing, and promotional planning for key accounts and in collaboration with the sales team
- Develop insights and fact-based selling stories to support retailer engagement.
- Analyze shopper behavior using syndicated and panel data to generate actionable recommendations.
- Identify trends and opportunities for Blount and competitor brands, sharing insights with Sales, Marketing, and Forecasting teams.
- Create sales enablement materials and presentations to support brand growth at retail.
- Build and maintain dashboards and reports to support Sales and Marketing initiatives.
- Track and maintain trade and promotional activity for assigned retailers, ensuring accuracy and alignment with current plans.
Other
- Bachelor’s degree (B.A.) from a four-year college or university required: MBA preferred; 5+ years of related experience in a brand or category management role with a CPG company being a strong advantage.
- Strong communication and presentation skills, adaptable to various audiences.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Previous retail CPG sales experience a plus
- This role is highly cross-functional, requiring close collaboration with Sales, Marketing, Demand Planning, and external partners to ensure trade investments and category strategies are aligned with business goals.
