CoStar Group is looking to empower its sales team to perform to their highest potential by ensuring that every seller has the right content, tools, and training to connect and communicate the value LoopNet creates for prospects and customers.
Requirements
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- Strong working knowledge of PowerPoint and other presentation tools
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- Proficiency with sales enablement and project management tools (e.g. Gong, Monday.com, etc)
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- Interest and emerging competency for using AI tools (e.g., MS Co-Pilot, etc) to augment work and enable greater productivity and marketing performance
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- A strategic thinker with a focus on aligning sales and marketing goals
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- A strong head for numbers, with an analytical mindset and a data-first approach to measuring performance
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- Great organizational skills and an intuitive understanding of how to prioritize tasks and get stuff done quickly and productively
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- Excellent communication skills, including a high degree of comfort speaking up and asking questions to ensure the brief is clear and work can proceed at a fast pace
Responsibilities
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- Create, maintain and update sales collateral like pitch decks, one-pagers, brochures, scripts, battlecards, playbooks, email templates and case studies
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- Review new product or feature updates, and translate them into value-add sales talking points.
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- Align with marketing on upcoming campaigns and adapt assets for sales usage
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- Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls
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- Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest and greatest material
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- Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention
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- Conduct ride-alongs and listen to call recordings to understand how enablement materials are performing in the field, where opportunities exist, and craft adjustments to enablement strategies based on performance impact and sales team feedback
Other
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- Bachelor’s degree from an accredited, not for profit, in-person university or college
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- Track record of commitment to prior employers
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- 5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business, and at least 2 years of people leadership or management experience
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- Sales oriented content development and storytelling skills – prior experience in sales would be a plus
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- Professional and collaborative, with the ability to effectively interact with teammates and stakeholders at all levels of seniority
