Designing, developing, and optimizing clients' Data Cloud solutions and use cases to deliver engaging content and personalized experiences to customers.
Requirements
- A minimum of 5 years of overall experience in a technical role, with at least 2+ years of hands-on experience focused on Salesforce Data Cloud and/or custom database solutions.
- Salesforce Data Cloud Consultant certification is mandatory.
- Proven hands-on experience with other Salesforce core products, particularly Sales Cloud and Service Cloud.
- Experience with Salesforce Marketing Cloud Personalization (MCP/Evergage) is highly desirable, along with a proven ability to transfer skills to the new Salesforce Personalization platform.
- A deep understanding of marketing automation, data segmentation, personalized customer journeys, decisioning, and Next Best Action strategies.
- Expertise in data modeling, ETL processes, data integration tools (e.g., MuleSoft, Informatica), and SQL proficiency.
- Strong working knowledge of core Salesforce platform concepts such as Lightning Web Components (LWC), Flows, and Apex.
Responsibilities
- You'll lead the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to quality assurance, activation, and ongoing use.
- You'll design and document scalable and robust solutions on-site with clients, translating business requirements into detailed technical tasks for offshore development teams.
- You'll serve as the primary technical expert for offshore resources, providing hands-on support, troubleshooting complex issues, and ensuring high-quality deliverables.
- You'll develop and execute sophisticated data-driven segmentation strategies to enable precise audience targeting and personalized customer journeys.
- You'll design, document, and implement comprehensive data models, pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
- You will act as a subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP), and the evolving Salesforce Personalization (Einstein Personalization) landscape.
- You'll integrate data from diverse sources, including Salesforce Sales and Service Clouds, various databases, and third-party platforms, to create a unified customer profile and support advanced marketing and personalization efforts.
Other
- This role is essential in designing, developing, and optimizing our clients' Data Cloud solutions and use cases.
- You will work closely with cross-functional teams, including Marketing, IT, and Data Analytics, to deliver engaging content and personalized experiences to our customers.
- This position will initially focus on Salesforce Data Cloud implementations and will gradually incorporate Salesforce Personalization as client adoption and the product's maturity increase.
- You will play a key role in broadening our team's expertise and ensuring we deliver top-tier solutions to our clients.
- A bachelor's degree in Computer Science, Information Technology, Marketing, or comparable work experience.
