The Plymouth Rock Company is seeking a Salesforce Marketing Cloud Developer to design, develop, and optimize marketing automation solutions that leverage Salesforce Marketing Cloud and its connected technologies to translate business requirements into scalable digital communication strategies across email, mobile, and emerging channels.
Requirements
- Salesforce Marketing Cloud certification required (Marketing Cloud Developer certification preferred).
- Minimum 3+ years' experience in Salesforce Marketing Cloud/ExactTarget, including hands-on experience with Data Cloud, Mobile Studio, Journey Builder, Automation Studio, Email Studio, and Content Builder.
- Advanced proficiency in SQL for segmentation and reporting.
- Strong skills in HTML, CSS, AMPscript, SSJS, and REST/SOAP APIs.
- Experience working in Snowflake and/or Amazon S3 is a plus.
- Demonstrated experience with personalization, testing methodologies, and campaign optimization.
- Strong skills in data management and integration using APIs, SFTP, and integration frameworks.
Responsibilities
- Architect, design, and implement solutions using Salesforce Marketing Cloud to support multi-channel campaigns.
- Build and maintain journeys, automations, and cross-channel experiences with a focus on scalability and performance.
- Implement advanced automation, personalization rules, and triggers to deliver meaningful, timely interactions.
- Develop dynamic content and personalized messaging using AMPscript, SSJS, and personalization strings.
- Leverage Data Cloud to unify customer data and build actionable segments for personalized messaging.
- Lead the development and execution of campaigns using Mobile Studio (SMS, push notifications, and in-app messaging).
- Conduct A/B and multivariate testing to optimize engagement and conversion.
Other
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field (preferred).
- Excellent problem-solving and communication skills, with ability to explain technical concepts to business stakeholders.
- Strong organizational and project management abilities to thrive in a fast-paced environment.
- 4 weeks accrued paid time off + 9 paid national holidays per year
- Tuition Reimbursement
