Indiana University Foundation (IUF) is looking for a Salesforce Marketing Cloud Developer to build, optimize, and execute high-impact email marketing workflows using Salesforce Marketing Cloud to drive engagement and measurable results.
Requirements
- deep knowledge of HTML, AMPscript, and data segmentation
- Understanding of User Roles and permissions
- Understanding of Salesforce Content Builder, Email Studio, Journey Builder, and Automation Studio
- Basic-level programming, testing, and implementation of database-driven web applications using XHTML, CSS, SQL, SSJS, REST API, SOAP API, and Salesforce’s AmpScript preferred
- Experience with Litmus or similar email testing tools preferred
- Experience with Tableau preferred
- Experience with Marketing Cloud Intelligence Reports preferred
Responsibilities
- build, optimize, and execute high-impact email marketing workflows using Salesforce Marketing Cloud
- transform business requirements into automated, data-driven campaigns
- design and deploy sophisticated email communications and automated journeys
- build and maintain best practices
- troubleshoot deliverability issues with ISPs
- create actionable insights through Marketing Cloud Intelligence reporting
- create data segments using data extensions as needed
Other
- Familiarity with email delivery and email campaign management.
- Experience understanding data segmentation.
- Ability to translate segmentation requirements to Data Analysts.
- Excellent customer service skills and the ability to build “trust” with the customer.
- Attention to detail resulting in high quality and a strong follow through.
- Demonstrated analytical ability for problem solving.
- Detailed oriented mindset.
- Effective communicator and listener.
- Collaborative problem-solving approach.
- Ability to work individually and with a team.
- Ability to analyze and document complex business processes.
- Strong organization and time management skills.
- Ability to work in a fast paced, high volume, rapidly changing environment where ambiguity and short turnaround schedules are the norm.
- Ability to effectively manage tasks and meet deadlines.
- Bachelor’s degree and minimum of 3 years related professional business experience. Combinations of related education and experience will be considered.
- Preferred Salesforce Marketing Cloud Certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Intelligence Accredited Professional.
- hybrid position based out of our Bloomington, Indiana office.
