The Plymouth Rock Company is seeking a talented and experienced Salesforce Marketing Cloud Developer to design, develop, and optimize marketing automation solutions that leverage Salesforce Marketing Cloud and its connected technologies.
Requirements
- Salesforce Marketing Cloud certification required (Marketing Cloud Developer certification preferred).
- Minimum 3+ years' experience in Salesforce Marketing Cloud/ExactTarget, including hands-on experience with Data Cloud for customer unification and audience segmentation.
- Advanced proficiency in SQL for segmentation and reporting.
- Strong skills in HTML, CSS, AMPscript, SSJS, and REST/SOAP APIs.
- Experience working in Snowflake and/or Amazon S3 is a plus.
- Demonstrated experience with personalization, testing methodologies, and campaign optimization.
- Strong skills in Mobile Studio for SMS, push, and mobile engagement.
Responsibilities
- Architect, design, and implement solutions using Salesforce Marketing Cloud to support multi-channel campaigns.
- Build and maintain journeys, automations, and cross-channel experiences with a focus on scalability and performance.
- Implement advanced automation, personalization rules, and triggers to deliver meaningful, timely interactions.
- Develop dynamic content and personalized messaging using AMPscript, SSJS, and personalization strings.
- Lead the development and execution of campaigns using Mobile Studio (SMS, push notifications, and in-app messaging).
- Conduct A/B and multivariate testing to optimize engagement and conversion.
- Use Einstein tools and other analytics to measure performance, recommend improvements, and inform strategy.
Other
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field (preferred).
- Excellent problem-solving and communication skills, with ability to explain technical concepts to business stakeholders.
- Strong organizational and project management abilities to thrive in a fast-paced environment.
- 4 weeks accrued paid time off + 9 paid national holidays per year
- Tuition Reimbursement
