Encora is seeking a Salesforce Marketing Cloud Developer to design, develop, and optimize marketing automation solutions using Salesforce Marketing Cloud to deliver personalized customer journeys and data-driven campaigns.
Requirements
- Ability to troubleshoot custom application development, AWS, Node.js or Python, Infrastructure as Code, Kubernetes
- 2–5 years of experience working with Salesforce Marketing Cloud.
- Proficiency in AMPscript, SQL, HTML, and CSS.
- Experience with Journey Builder, Automation Studio, and Email Studio.
- Familiarity with Salesforce CRM and Marketing Cloud Connect.
- Understanding of REST and SOAP APIs for integrations.
- Salesforce Marketing Cloud Developer certification.
Responsibilities
- Develop and maintain Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
- Create and manage dynamic email templates using AMPscript, HTML, and CSS.
- Build and optimize customer journeys and automations based on business requirements.
- Integrate Marketing Cloud with Salesforce CRM and other third-party platforms using APIs and connectors.
- Implement data segmentation strategies and audience targeting using SQL and Data Extensions.
- Monitor campaign performance and provide actionable insights to improve engagement and conversion.
- Ensure compliance with data privacy regulations and best practices in email marketing.
Other
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Experience with Mobile Studio, Advertising Studio, and Datorama.
- Knowledge of marketing analytics and A/B testing methodologies.
- Experience in B2B or B2C marketing environments.
