EdPlus at ASU is seeking a Senior AI Content Strategist to lead content design and strategy for enterprise-level digital experiences and emerging AI solutions, aiming to improve student success and reduce barriers to achievement in higher education.
Requirements
- Experience leading content strategy and content design for large-scale digital products or enterprise systems.
- Proven ability to design journey-centric content strategies that improve user experience and align with business goals.
- Experience structuring content for AI-powered interfaces or products such as chatbots, search assistants or other retrieval-based systems.
- Experience supporting AI model training and optimization using structured content, instructional prompts and curated examples to improve content output quality over time.
- Experience working with LLMs and building custom AI tools, including defining instructions, examples and knowledge sources.
- Demonstrated understanding of retrieval-augmented generation (RAG) and how to structure content to improve accuracy and relevance in AI-generated outputs.
- Experience designing modular content systems, libraries or reusable frameworks that ensure consistency and efficiency across products.
Responsibilities
- Shape and guide the content strategy for enterprise-level, UX-driven digital experiences, including applications, student services and innovation platforms.
- Drive the development and execution of content strategy for AI-powered products and tools, such as chatbots and personalized digital experiences.
- Create, test and refine new custom AI content tools and scalable frameworks that democratize content creation across teams.
- Develop and maintain prompt engineering frameworks that guide consistent, brand-aligned and high-quality AI outputs across products and tools.
- Serve as editorial lead for AI-generated content across multiple products, reviewing and refining outputs to ensure clarity, accuracy, tone, inclusivity and accessibility.
- Establish and oversee AI content governance policies, workflows and standards to ensure quality, accessibility, inclusivity and brand alignment.
- Build modular content systems and centralized libraries for high-use microcopy to build efficiency and consistency across products.
Other
- Must be able to reliably commute to Scottsdale, Arizona.
- Applicant must be eligible to work in the United States.
- Demonstrated passion for working in a collaborative, cross-functional environment that values shared problem-solving and continuous learning.
- Demonstrated enthusiasm for higher education and mission-driven work that expands access, innovation and student success.
- Evidence of comfort with ambiguity, experimentation and evolving responsibilities in a dynamic, rapidly changing environment.
