The New York Times is looking for a senior data analyst to support its Owned Media team, which manages marketing channels like email, display, audio, and print. The goal is to improve the performance of these channels and better understand their impact on product engagement and revenue.
Requirements
- Advanced proficiency in SQL and familiarity with big data warehouses such as Google BigQuery.
- 1+ years of experience with data visualization tools such as Mode, Tableau, or Lookr
- 1+ years of experience with A/B testing.
- Experience with synthetic control or geo experiments
- Experience Advertising or Marketing data
- R or Python Proficiency
Responsibilities
- Lead the measurement framework and testing agenda for Marketing in Audio, Display, and SMS channels.
- Collaborate with the advertising team to ensure parity on reporting of revenue numbers from Owned efforts in display and audio channels.
- Advise the Owned Media team on areas of opportunity, specifically as pertains to shifting metrics, and improving performance.
- Build new metrics to report on product engagement attributed to media efforts.
- Conduct analysis to determine which surfaces, messages, and creatives are most impactful.
- Build visualizations to communicate complex media topics and results.
- Be responsible for monitoring and accuracy of data and reporting.
Other
- 3+ years of experience communicating cross-functionally, presenting insights to team members and company partners.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- Degree in an analytical field such as economics, stats/mathematics, or computer science or 3+ years experience in an analytical role.
