Hearts & Science is seeking a data science professional to inform brand strategies with real-time insights and deliver on clients' business goals through data-driven marketing agency services.
Requirements
- Intermediate programming language skills (SQL, Python, R, etc)
- Basic understanding of machine learning techniques, causal models, etc. to support the analysis of information
- Awareness of digital clean rooms, and their related concepts and strategy
- Experience building and reporting dashboards
- Certifications in any of the following: SQL, Python, R
- Some domain knowledge of business/industry
Responsibilities
- Formulate queries to derive insights from cleanroom data and develop analytical solutions for business partners.
- Conduct descriptive and diagnostic analyses to evaluate campaign performance across clean rooms and various analytics platforms (such as Google ADH, Facebook Advanced Analytics, Amazon Marketing Cloud, etc.).
- Design cleanroom dashboards and reports to facilitate strategy optimization as part of a comprehensive measurement framework.
- Embrace innovative cleanroom features (such as audience creation) and modeling techniques to enhance measurement and analytics capabilities.
- Provide analytical project support to the strategy, media, and audience teams.
- Clearly communicate findings to internal stakeholders and senior leadership.
- Assist in the development of the DS Practice knowledge repository through presentations, documentation, and other resources.
Other
- A university degree in mathematics, computer science, statistics or related field, and 1-2 years of experience in informatics work in academia, advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side execution process is desirable, but not required
- Advanced degree (master degree) is a plus
- Three (3) days per week in the office, with flexibility to align with team needs
- Travel not mentioned
