The University of Chicago Booth School of Business is looking to enhance its market research infrastructure to drive data-driven decision-making and awareness. This involves informing advertising targeting, lead generation, and program evaluation across Marketing and Booth at large, supporting global brand and program strategies, and improving efficiency and internal capabilities.
Requirements
- Advanced statistical programming, data querying and manipulation using R, Python, SQL, or other comparable tools and languages.
- Proficient in the use of Microsoft Excel, and Tableau programming skills for data mining and to supplement and enhance data analyses.
- Skilled at working with survey applications such as Qualtrics.
- At least seven years of experience in statistical analysis, survey design, survey fielding, market research and evaluation.
- At least two years of experience using business intelligence software such as Tableau, ability to tell stories through visualization.
- Demonstrated experience in survey design, research design, experimental methods, sampling methods, quantitative and qualitative research methods.
Responsibilities
- Implements and informs machine learning models to enhance targeting, and psychographic data blending to inform decision making for different parts of the School.
- Implements AI frameworks to automate data analysis, survey distributions, and coding infrastructure to improve operational efficiency.
- Designs and executes solutions to automate redundant tasks and processes within market research initiatives.
- Develops key performance indicators, reporting metrics, and automated reporting designs.
- Leads research projects, task forces and other initiatives to measure brand and program awareness globally, perception and market share; evaluates outcomes and recommends changes and adjustments in strategy as new trends emerge in the market.
- Conducts independent research and competitive analysis to assess market trends, audience behaviors, and preferences using quantitative and qualitative methods.
- Leads and develops methods to analyze complex data sets for the purpose of extracting and purposefully using applicable information.
Other
- Leads strategic market assessments and drives insights and recommendations.
- Generates analytical insights, and creates reports for the marketing team, the Deans, senior leadership, Booth’s staff, among others; ensures alignment with global strategy and program specific strategies and outcomes for new and ongoing initiatives.
- Strengthens partnerships and collaboration with various teams within Booth, including admissions and external partners, to integrate market research insights with editorial, digital, social media, and advertising strategies in alignment with advanced personalization efforts.
- Manages projects of different scale and complexity including the logistics and respective timelines, and ensures that all milestones are met.
- Works with operations teams, project managers and operational frameworks to deliver work on a timely and integrated manner.
