Humana's Insurance Marketing Analytics team is committed to driving member growth through data. As a Senior Associate, Acquisition Analytics, Planning and Forecasting you’ll help lead efforts to analyze and optimize acquisition campaigns across the enterprise.
Requirements
- 3+ years experience with data visualization and reporting tools.
- 2+ years experience in programming in Python, Spark, and SQL
- 1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference
- 1+ years experience in Predictive modeling: logistic regression, Decision Trees, Random Forest, XGBoost
- 1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse.
- Familiarity with Databricks
- Familiarity with Adobe Analytics/CJA
Responsibilities
- Analyze acquisition campaign performance and identify optimization opportunities.
- Collaborate with marketing, analytics, and strategy teams to refine targeting.
- Develop dashboards and reports to communicate insights.
- Document methodologies and contribute to governance efforts.
- Support continuous improvement initiatives using data-driven strategies.
Other
- Bachelor’s degree in Marketing, Data Analytics, or a related field.
- 4+ years of experience in acquisition marketing analytics.
- Strong analytical and communication skills.
- Familiarity with segmentation and targeting strategies.
- Exposure to healthcare or insurance marketing environments.
