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Senior Associate, Marketing Data Scientist (PCO)

Humana

$117,600 - $161,700
Oct 20, 2025
CO, US
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Humana's Primary Care Organization (PCO) needs to transform complex data into actionable insights to guide marketing strategies, improve member engagement, and support operational excellence.

Requirements

  • 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling
  • 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI)
  • 3+ years of experience with setting up causal inference experiments
  • Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting
  • Be able to create reports, projections, models, and presentations to support business strategy and tactics
  • 3+ years and knowledge of predictive modeling and segmentation techniques
  • Experience with Snowflake/ Databricks

Responsibilities

  • Leverage dashboards and reporting tools to develop insights around campaign performance, member engagement, and operational KPIs
  • Conduct deep-dive analyses to uncover trends, identify opportunities, and support strategic planning
  • Translate complex data into clear, actionable insights for leadership and stakeholders
  • Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc.
  • Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.
  • Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners.
  • Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions

Other

  • Bachelor's degree in data Analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience
  • Collaborate with marketing, clinical, and strategy teams to align analytics with business goals
  • Mentor junior analysts and contribute to the development of best practices in analytics
  • Master’s degree in a quantitative or healthcare-related field
  • Familiarity with HIPAA and healthcare compliance standards