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Senior Associate, Marketing Data Scientist (Pharmacy)

Humana

$117,600 - $161,700
Oct 20, 2025
MA, US
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Humana is looking to solve business challenges in pharmacy marketing and operations by leveraging advanced analytics to drive strategic decisions, improve member outcomes, and optimize pharmacy engagement.

Requirements

  • 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling
  • 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI)
  • 3+ years of experience with setting up causal inference experiments
  • Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting
  • Be able to create reports, projections, models, and presentations to support business strategy and tactics
  • 3+ years and knowledge of predictive modeling and segmentation techniques
  • Experience with Snowflake/ Databricks

Responsibilities

  • Conduct advanced analyses to evaluate pharmacy marketing campaign effectiveness and member behavior
  • Leverage dashboards & reporting tools for marketing leadership and stakeholders
  • Mines, cleans and analyzes data from company databases and external data sources to build prediction of marketing goals, report on campaign performance over time by each channel.
  • Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc.
  • Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.
  • Conduct a power analysis, do hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners.
  • Develop processes and tools to monitor and analyze model performance and data accuracy.

Other

  • Bachelor's degree in data analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience
  • Collaborate with cross-functional teams to align analytics with strategic goals
  • Translate complex data into clear, actionable insights
  • Familiarity with HIPAA and healthcare compliance standards
  • Marketing experience a plus