Humana's Integrated Marketing Analytics team needs to build a scalable experimentation framework to drive continuous improvement across marketing, establish best practices for test design, governance, and knowledge sharing, and empower teams to generate actionable insights and enhance member and prospect engagement.
Requirements
- Deep understanding of testing methodologies, including test/control/holdout design, statistical significance, and measurement best practices.
- Proven ability to design, execute, and evaluate marketing experiments across multiple channels and lines of business.
- Experience building scalable processes and frameworks for experimentation and learning.
- Experience developing and managing centralized test databases or knowledge repositories.
- Familiarity with data visualization tools (e.g., Tableau, Power BI) and marketing analytics platforms.
Responsibilities
- Lead the development of a Test & Learn Center of Excellence, establishing scalable standards for test design, governance, and execution across marketing teams and lines of business.
- Build and maintain a centralized Test & Learn database that enables easy access to historical, active, and planned experiments, supporting transparency, reuse, and scaled learning.
- Support the development of dashboards and reporting tools that communicate testing outcomes and performance insights to stakeholders at all levels.
- Contribute to continuous improvement efforts by identifying gaps, refining methodologies, and championing a culture of data-driven experimentation.
- Establish standards for test design, governance, and knowledge sharing across stakeholders and lines of business.
- Drive scaled learnings, foster collaboration, and enable a culture of continuous, data-driven experimentation.
- Align with cross-functional partners to define strategic roadmaps and drive adoption of Test & Learn processes, ensuring consistency and collaboration across the enterprise.
Other
- Bachelor’s degree in Marketing, Data Analytics, or a related field.
- 4+ years of experience in marketing analytics, experimentation, or test & learn strategy.
- Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross-functional alignment and successfully implement new processes.
- Occasional travel to Humana's offices for training or meetings may be required.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
