Abbott needs to shape how healthcare professionals (HCPs) understand, adopt, and advocate for Abbott's innovations by crafting scientifically accurate, strategically sharp content that communicates the value of Abbott's products and technologies.
Requirements
- Minimum 6+ years’ experience in copywriting, with a strong background in B2B or healthcare marketing communications.
- Proven ability to simplify complex scientific and clinical concepts for professional audiences.
- Strong portfolio showcasing work across channels and formats.
- Experience writing within regulated industries.
- Exceptional editorial and conceptual writing skills, with attention to accuracy, clarity and brand alignment.
- Strong project management skills with the ability to balance multiple assignments and stakeholders.
- Familiarity with AMA, AP, and regulatory style requirements for HCP communications.
Responsibilities
- Lead the development of HCP-facing content, including sales aids, product brochures, digital assets, conference collateral and video scripts.
- Translate complex scientific and clinical information into clear, concise and persuasive messaging that supports product differentiation and adoption.
- Partner with product marketers and regulatory teams to ensure content is accurate, compliant, and aligned with Abbott brand standards.
- Contribute to strategic messaging frameworks and positioning that resonate with professional audiences.
- Edit and refine copy from other writers and agencies, ensuring clarity, consistency and adherence to HCP communication standards.
- Collaborate with design, digital and product teams to bring scientific and marketing briefs to life across channels.
- Apply a data-informed approach to content development, testing, and optimization for HCP engagement.
Other
- Bachelor’s degree in English, Communications, Journalism, Advertising, Life Sciences, or related field.
- Experience in medtech, diagnostics, pharma, or other science/technology-driven sectors.
- Knowledge of SEO and digital content best practices in professional marketing.
- Ability to do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
- Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
