FanDuel is looking to understand the "why" behind customer actions and develop targeted approaches to enhance engagement and loyalty by bridging the gap between raw data and actionable business recommendations.
Requirements
- Proficiency in SQL and Excel required
- Additional proficiency with Python or R preferred
- Expertise in data visualization tools such as Tableau, with a track record of creating impactful dashboards and reports
- Experience with Databricks SQL, Delta Lake, Notebooks, and BI visualization tools for data analysis, query optimization, and collaborative workflows
- Experience analyzing customer behavior using location data and transforming geospatial information into actionable customer insights and targeted marketing strategies
- Experience analyzing how customers use products, tracking user journeys, and measuring engagement to uncover insights about customer preferences and behavior using analytics tools like Google Analytics and Amplitude
- Experience using a variety of modelling approaches to forecast future customer and business behavior
Responsibilities
- Lead complex analytical projects independently, serving as the primary point of contact for stakeholders and managing project timelines and deliverables
- Utilize advanced analytics techniques to identify trends, patterns, and insights that inform business decisions and drive business success
- Collaborate with cross-functional teams, including marketing, strategy, and product, to understand business needs and develop analytics solutions to address them
- Work with data engineering, product, and governance teams to ensure data quality, integration, and accessibility for customer analytics initiatives
- Develop and communicate project timelines and plans for projects to manage workload and stakeholder expectations
- Stay up to date on customer analytics, staying current with industry trends, advancements, and best practices
- Analyze customer behavior using location data and transforming geospatial information into actionable customer insights and targeted marketing strategies
Other
- 5+ years' experience in an analytics role preferred
- Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
- Ability to communicate technical insights to non-technical stakeholders across marketing, product, and commercial / business teams
- Strong problem-solving skills, allied with track record of transforming data into actionable business insight
- Strong personal organizational and time management skills; ability to juggle multiple complex projects
- Ability to work in a fast-paced environment with a lot of ambiguity
- Knowledge of sports betting and online gambling a huge plus
