MRM is seeking a CDP Senior Data Analyst to unlock the full value of customer data by driving data-driven marketing, segmentation, personalization, and performance analytics across channels, ensuring alignment with privacy and compliance requirements.
Requirements
- Hands-on experience with Salesforce CDP (Data Cloud), Salesforce Marketing Cloud Personalization(MCP), Google Analytics 4 (GA4)
- Strong understanding of audience segmentation, customer lifecycle, and CRM activation.
- Working knowledge of data modeling and customer identity strategies.
- Experience with data governance, privacy laws (GDPR, CCPA), and consent management.
- Analytical mindset with experience in campaign and use cases performance analysis and KPI reporting.
- Familiarity with first-party data strategies, media activation, or journey orchestration.
- Media activations through CDP: lookalike, suppressions
Responsibilities
- Manage the day-to-day data operations of Salesforce CDP, ensuring accurate ingestion, transformation, and unification of customer data.
- Oversee identity resolution logic and ensure proper customer profile creation.
- Maintain data hygiene, deduplication rules, and enrichment processes.
- Design and optimize audience segments for marketing and commercial use cases.
- Support activation of key customer journeys via SFMC (email, mobile, personalization MC).
- Track performance of CDP-powered use cases (e.g., suppression, re-engagement, personalization).
- Build dashboards and reports using Salesforce, GA4, or other analytics tools.
Other
- 3 years of experience in CDP, customer data, analytics.
- Collaborate with marketing teams to align segments with campaign objectives in SFMC.
- Work cross-functionally with Marketing, Data, Account, IT, Legal, and other partners.
- Synthesize data across multiple sources to develop insights and recommendations and tell a story with data
- Provide recommendations for improving campaign targeting, conversion, and retention.
