Leveraging data to drive decisions that will shape the future of Hagerty's online marketplace, optimize performance, and deliver actionable data-driven recommendations.
Requirements
- Advanced proficiency in SQL (SSMS, Snowflake)
- Expertise in Adobe Analytics for site analytics and digital marketplace insights
- Expertise in Tableau or other data visualization tools
- Proficient in R/Python for advanced data analysis and modeling
- Experience with data forecasting, particularly in creating marketplace pacing reports and setting goal targets
- Strong understanding of statistics and hypothesis testing for conducting experiments on the marketplace
- Experience taking unclean and unstructured data and converting it into usable data for analysis; ability to create your own semantic layers
Responsibilities
- Work with and across product, marketing, data & decision science, finance, and operations teams to conduct analyses, share insight, and drive data-driven decisions across all aspects of the digital marketplace.
- Analyze user engagement, product performance, and feature adoption within the marketplace.
- Analyze customer data to uncover key insights into behavior, preferences, and pain points.
- Support segmentation and personalization efforts to improve the customer journey and engagement across the platform.
- Evaluate marketing campaigns, customer acquisition channels, and return on investment (ROI) for various marketing initiatives.
- Use data to optimize marketing spend via MTA and ROAS models, measure campaign success, and recommend improvements for customer targeting.
- Create dashboards and data visualizations highlighting key metrics, sales performance, and operational efficiency to understand the health of the marketplace business across functional areas.
Other
- Strong experience in a data analytics or data science role, preferably in e-commerce, marketplaces, or automotive industries.
- Proven ability to explore and document databases, ensuring they are usable for further analysis
- Experience analyzing customer CRM data and identifying insights for optimization
- Ability to work independently and act as an owner/leader for analytical projects
- Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable.
